Brave to Change
Together we shape the digital future!
We make the world a better place by creating value for both consumers and businesses
SDC excels in creating and executing digital strategies essential for modern businesses to not only survive but also thrive. Benefit from our expertise in product management, digital transformation, technology innovation, AI and organisational advisory.
We help organisations to conduct change, to move, and to evolve. On rare occasions, it is a pleasant activity. Yet, for all of us, change is inevitable to achieve our personal and corporate objectives, missions or business targets. We help when it is foggy or uncertain when it is not obvious in which direction to lead the business, to understand in detail why the shift is needed, to outline the blueprint – what, and to execute – how. Most of the time, we step in when it’s painful or challenging – we act where it matters most.
Accelerating Growth
We help forward-thinking organisations unlock their next stage of growth. Our expertise spans digital transformation, product strategy, AI-driven innovation, and technology advisory. With a deep understanding of industry dynamics and hands-on execution, we deliver pragmatic solutions that drive measurable impact – fast.
Digital Change
Transform businesses with digital strategies for lasting impact and industry leadership.
– Use Case Exploration – Digital and AI
– Business Model Re-Design
– ROI Assessment
Product Leadership
Create, build, and scale art in the form of digital products – aesthetically and functionally appealing for your target audiences.
– Product Management and UX
– Product Strategy and Roadmap
– Data Driven Growth
Tech Advisory
Leverage in-depth analysis for strategic tech decisions, boosting business results.
– AI Audit and Integration
– Software Engineering
– Digital Architecture & Platform Strategy
Organizational Advisory
Design a productive environment to pave the way for corporate strategy and empower teams to follow that path.
– Product and AI Organisation Design
– Change Management
– Scakubg and Governance
What services does SDC offer?
Product leadership and product management, digital transformation, tech, innovation and organisational advisory.
How does SDC ensure client success?
Our job is to make clients look good, and we do that by identifying the digital opportunities, measuring results and improving them. That’s also good for the company in the long term overall.
What makes SDC unique?
A proven 15-year track record of delivering disruptive digital products and innovations that reach millions of happy customers.
Experience in aggressive, results-driven commercial growth environments, with responsibility for growth and revenue KPIs.
Ability to make organisations, teams and employees grow, see them change for the better and develop.
Together We Build Digital!
SDC – Saydakov Digital Consulting
Available for assignments across Europe, Switzerland, and the UK, with consideration given to additional locations upon request.
+49 176 6822 0531
Client Achievements
- Steered the building of AI venture cases across global business units for a €11B optoelectronics leader – driving opportunity discovery, validation, and incubation scenarios
- Identified and scoped €20M+ in short-term AI-driven revenue potential, accelerating cross-unit innovation and go-to-market readiness
- Advised CEO of leading Bulgarian €1.5bn media group on digital strategy, designing a transformation blueprint and building a 50-FTE digital organisation to drive €12M revenue by 2030 through ad & subscription platform monetisation
- Delivered comprehensive digital business assessment covering market, vision, org design, technology, KPIs, and customer insights to align strategy and execution
- Led streaming and publishing platform evaluation, supplier selection, and RFP process for AVOD/SVOD solutions, enabling scalable digital product portfolio upgrade
- Directed the digital TV ecosystem (€15M+ revenue, ~19M MAUs across 3 countries), managing full P&L, a €7M budget, 10 direct PM/PO reports, and an agile organisation of 100+ cross-functional contributors across 4 platforms (Web, Mobile, CTV, HbbTV)
- Led end-to-end restructuring of digital TV operations, optimising vision, P&L, organisational design, and processes, while driving scalable innovation across OTT streaming, interactive TV, digital commerce, and subscription models
- Conducted agile transformation for 20+ teams delivering a complex, cross-domain roadmap (content, technology, commercial), leveraging OKRs, metrics, and customer-centric experimentation to align stakeholders and accelerate time-to-market
- Built and launched multiple digital innovation modelsfrom concept to market, including OTT streaming platforms, interactive entertainment, digital comedy, TV eCommerce, and B2B services, expanding the company’s digital footprint and revenue streams
- Orchestrated the creation of a €10M Hardware-as-a-Service business model for Samsung’s German digital unit—covering market analysis across 7 countries, customer segmentation, solution design, and end-to-end business model development
- Designed and validated three subscription propositions through qualitative research (8 interviews, 6 focus groups) and quantitative testing (500+ respondents), including pricing, technical feasibility, and operational integration
- Developed a full go-to-market and execution strategy, including positioning (independent, adjacent, defensive), implementation planning across 6 countries, and actionable recommendations to launch Samsung’s first device subscription model
- Launched a Netflix-style OTT video platform for a leading telco provider in Caribbean (6k employees in 31 countries, serving 13m customers) across 24 countries with 20 live channels and 3,000+ hours of on-demand content – reaching 100,000+ users within the first 3 months and driving mobile data usage
- Built and led the new OTT business unit from scratch, establishing full product & P&L ownership, managing a USD 30M revenue line, with USD 7M tech and USD 20M content investment over 3 years
- Directed cross-functional teams and steered group-level go-to-market execution, aligning mobile (GSM) and TV units across the Caribbean in a complex matrix structure, with full accountability from product strategy to in-life management
- Managed technical delivery and team leadership for OTT platform development, overseeing an agile product team of 10+ FTEs and 35+ cross-geography contributors, navigating critical vendor constraints and aligning C-level stakeholders
- Managed the turnaround of TalkTalk’s IPTV product for 1.5M subscribers by identifying critical performance gaps and delivering 10+ roadmap initiatives across value proposition, usability, and retention—guided by a €10M product & tech investment.
- Established Customer Lifecycle Value (CLV) methodology across 3Play products and tariffs, optimising the full subscriber journey from onboarding to retention, boosting acquisition efficiency, upsell rates, and customer satisfaction (CSAT).
- Drove in-life product excellence for TalkTalk TV, improving commercial performance (ARPU, SEC, CLV, P&L) and leading marketing, positioning, and communication strategy under the leadership of former Amazon executives
- Led end-to-end ownership of core Pay-TV subscription products (Sky+ STB, VoD Anytime, Multiscreen) for 4M+ subscribers in Germany with €35 ARPU, driving product strategy, roadmap, and go-to-market execution across the organisation
- Delivered business growth, increasing customer tenure and ARPU by 8% YoY through innovation in product development, customer retention programs, and optimised digital funnel management (Marketing, Sales, CRM)
- Defined and implemented Pricing, Packaging, and Promotion strategies in collaboration with McKinsey, covering a €50M+ marketing, product and tech budget and a portfolio of 10+ bundled services to drive customer acquisition and loyalty
- Resolved critical organisational gaps by establishing structured product discovery, digital execution governance, and executive-level initiative prioritisation via coordinated business cases and cost-benefit analysis
- Advised Daimler AG on offshoring strategy for 2,000+ IT Service Desk entities across CEE, conducting full business analysis, vendor evaluation, and site selection—delivered as a board-level recommendation
- Led enterprise document system migration for Nokia Networks, from concept to rollout, including supplier selection and integration of OpenText across Germany and Finland for over 40,000 users
- Designed the global intranet concept for Munich Re, defining technical and user requirements for a scalable platform accessed by thousands of users across eight global locations
What have we done the best and still enjoy doing the most?
- Innovation – Concepted, analysed, pitched, calculated, organised and executed dozens, if not hundreds, of new digital initiatives, features, products. Hello AI!
- Product Leadership, Product Management – Launched multiple overly complex digital products with a multimillion customer reach
- Digital Transformation – Led digital transformations involving numerous teams
- Commercial and Technology Strategy – Evaluated markets and organisations, created direction, vision and blueprints for execution
- Agile Product Development – Organised teams, established methodologies, led by OKRs, supervised multiple value streams
- Data and Analytics – Established build/measure/learn environments required for fact-driven decisions
- Consulting – Conducted numerous engagements with executive-level stakeholders
